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Fire Starter
Adding fuel to your brand.


The Hidden Power of Micro Creators for Local Businesses
When most people think of influencer marketing, they picture celebrities or massive social media accounts with hundreds of thousands of...
Jake Hartnett
Sep 2, 20252 min read


Why Speed to Market is the Future of Creator Marketing
In today’s fast-moving digital world, timing can be everything. A viral trend lasts a few days, a news story is relevant for a week, and...
Jake Hartnett
Sep 2, 20252 min read


The Creator Economy and the Future of Influence: Why Networks Win
The creator economy is the ecosystem of individuals, social media creators, influencers, community leaders, and everyday advocates, who monetize their personal platforms. Instead of relying on polished celebrity endorsements or multimillion-dollar campaigns, brands now tap into these grassroots voices to reach audiences in more authentic ways.
Jake Hartnett
Aug 22, 20253 min read
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